From Hong Kong to London, our love story with chocolate continues...

We are Mr & Mrs 404.

Ever since we can remember, we have celebrated every single birthday with a chocolate cake.

As we grow up, our love for this heavenly dessert only grows stronger as we travel the world in search of the best ones. From Michelin-starred restaurants to small boutique bakeries, we sought out anything chocolatey. In doing so, we learned the foundations and principles of creating an exquisite chocolate cake. Our travels inspired us to develop our own recipes, drawing mainly from our experiences in Japan, France, and Portugal.

In 2019, instead of saving for a house deposit like most couples, we followed our tremendous love for chocolate cakes and made a bold decision. We quit our jobs and started 404 Bakery, using all of our personal savings. Despite the challenges, our dedication paid off. The appreciation we received from our customers and the press earned us the title of Hong Kong's Best Chocolate Cake. For the following 3 years, 404 Bakery became our beacon of hope during the city's darkest days.

In the winter of 2022, we relocated from Hong Kong to London due to devastating changes to our home. While most people told us to find a job and move on from the past, we believe that chocolate cakes, just like English, are a universal language. And so, in 2023, we wish to take our chances again and bring the nation Hong Kong's best chocolate cakes.

Just as Willy Wonka says, "we are the music makers, and we are the dreamers of dreams.”

With love & gratitude,
Mr & Mrs 404